Why Choose Firegang for Dental Reputation Management?
Your online reputation is essential to attracting new patients and building lasting trust, and Firegang Dental Marketing has the expertise to elevate your practice’s online presence. Our innovative approach combines advanced technology, specialized training, and proven reputation-building strategies to ensure your practice shines online. Here’s what sets Firegang apart:
- Proven Results: Get 15-25 new five star Google reviews each month, and boost visibility and trust within your communities.
- Team Training & Scripts: We provide training enabling your team to confidently ask for reviews at the right moments and get a 5-star review every time.
- Streamlined Review System: Our software makes leaving reviews easy, removing barriers and increasing patient participation.
- Comprehensive Management: We monitor and manage reviews on Google, social media, and more, ensuring your reputation is polished across all channels.
- Negative Review Handling: We’ll help you handle negative reviews and turn them into a positive for your reputation
Firegang’s reputation management solutions make it effortless for patients to share positive experiences, helping your practice rank higher in local searches and stand out in a competitive market. Let us handle your reputation while you focus on providing exceptional care.
Schedule a complimentary Practice Growth call with the Firegang team today for a free website & marketing consultation.
What Is Dental Reputation Management?
Grab our "Dental Reputation Management" guide to learn how to get up to 25 all new 5-star Google reviews in the next 30 days.
Dentistry is a field where reputation means everything. No matter how talented you are as a dentist, if the general public looks at you unfavorably, you won’t be able to attract the new patients you need. Even if the negative opinions of your dental practice are unfounded, your reputation in your local community could mean the difference between a successful practice and one that suffers from year to year, eventually closing its doors.
With this in mind, do online reviews really matter when it comes to managing your reputation? The short answer is YES!
More than 70% of all consumers trust online reviews as much (or more!) than they do personal recommendations. Nearly 9 out of 10 people will call the dental practice with a 5 star Google review first. New patients want a dentist with this type of online reputation. Prospective patients trust online reviews when choosing a dentist, so how can you make sure your practice’s reviews are sending the right message?
Dental reputation management is the art of gathering and promoting patient reviews, encouraging satisfied patients to share their experiences, and swiftly addressing any negative comments.
How Firegang Helps Your Practice with Reputation Management
1. All-In-One Dental Reputation Management Solution: Firegang’s Practice 360 Program offers a streamlined approach that integrates reputation management software directly with your patient management system. This allows your team to focus on what matters most—patient care—while review requests and feedback handling happen automatically in the background.
2. Automated Review Requests: Our requests make it easy to gather positive patient feedback after each visit, boosting the volume of reviews without adding extra tasks for your staff. Patients receive a prompt review request, encouraging them to share their experiences while it’s still fresh, increasing your chances of receiving positive feedback.
3. Team Training on Requesting Reviews: We equip your team with effective, easy-to-use scripts and training to ask for reviews confidently and authentically. Our approach ensures that requests feel natural, never forced, helping you build a steady stream of 5-star reviews. We also guide you in identifying ideal patients for feedback, fostering a credible reputation that attracts new patients and boosts practice growth.
4. Reviews For SEO Growth: Our approach to reputation management doesn’t stop at reviews. We help optimize your practice’s visibility across search engines and online directories, ensuring that potential patients see accurate, up-to-date information. A strong online presence not only improves your local SEO rankings but also attracts more patients who trust top-rated practices in their community.
5. Negative Review Support: Even the best practices receive negative reviews from time to time, but Firegang has you covered with proven strategies to minimize their impact and improve patient satisfaction. By tracking trends in feedback, we help your practice stay proactive in addressing potential areas for improvement.
Get Started With Firegang’s Dental PPC Advertising Today
Firegang’s expertise in dental marketing helps you stay competitive in a rapidly evolving industry. Let us take the stress out of managing your online reputation so you can focus on delivering exceptional patient care.
Contact Firegang today to discover how Firegang’s reputation management services can elevate your practice’s image and attract more patients to your door.
Pediatric Practice Reaches 95 New Patients/month In Record Time
Dr. Christina Ciano wanted to become the premier pediatric practice in her market, and that started with her goal of breaking the 100-mark of monthly new patients.
Before working with Firegang, Dr. Ciano was seeing an average of 63 new patients per month. Within the first 3 months of working with us, she saw 123 new patients (breaking 100 for the first time ever), and averaged 95 new patients per month for the year.
A big part of her growth was attributed to Google Reviews. The staff at Montgomery Pediatric Dentistry worked hard to ask for more reviews, and in just the first few months working with Firegang, their reviews doubled to 63! After 2 years of working with us, Dr. Ciano maintained a near-perfect 5-star rating with 20x more reviews than the competition, making her the easy choice for parents.
Download the case study to learn exactly how we did it.
Firegang's Practice 360 Program
Firegang’s Practice 360 Program is built on the foundation of our flagship 3-part marketing model and includes all our services, including Dental Reputation Management. This model enables practices all across North America to attract & schedule more new patients and fully control their patient flow. The 3 parts are:
Differentiation: How to differentiate yourself in your market, become remarkable, and show patients why they should choose you over every other dentist.
Visibility: How to maximize your online visibility, and show up consistently in front of your dream patient.
Conversion: How to develop a highly deliberate and dialed in conversion system so you can generate more profit from every patient, stop missing opportunities, and turn your front staff into a goldmine.
All Services Included in Our Practice 360 Program
Design
Brand Development
Website Design and Copywriting
Photo & Video Media Packages
Promotion
Google Ad Management
Facebook Ad Management
Social Media Management
Development
Conversion-Optimized Website Development
SEO (Onsite Search Engine Optimization)
Local SEO (Google Maps Optimization)
Dental Reputation Management
Growth
Prescribed Call Coaching Programs
Deep Level Reporting
Call Tracking & Call Auditing
1:1 Client Success Management & Support
We've been a client of Firegang for a while now and have always found Jennifer and the taem to be very insightful with their analysis and also very responsive whenever we have a question or a concern. The team always follows up to make sure that they have addressed any questions that we might have and they are a great business partner to work with.
South Shore Dentistry
Frequently Asked Questions
Dental reputation management is essential in today’s digital landscape, as it directly influences patient trust, online visibility, and practice growth. With 84% of patients trusting online reviews as much as personal recommendations, your dental reviews hold significant power. Reviews shape the first impression potential patients get of your practice—positive reviews can build trust and credibility, while a negative review may discourage a prospective patient.
Managing and strengthening your local business listings through reputation management helps your practice appear prominently in local search results, making it easier for new patients to find and trust you. A visible, positive online presence not only draws new patients but also reinforces the loyalty of existing ones, ensuring they remain engaged with your practice.
In a competitive market, standing out locally is crucial. A strong reputation and consistent visibility impact both patient satisfaction and practice growth. For instance, practices like Dr. Smith’s saw a 30% increase in new patient appointments simply by encouraging positive reviews and quickly addressing any negative feedback.
As the dental industry evolves, so do patient expectations. Today’s patients want to see transparency, responsiveness, and a dedication to quality care. Investing in dental reputation management software allows you to monitor and manage reviews effectively, maintaining a stellar online reputation. This approach doesn’t just attract new patients—it also builds a community of loyal patients who contribute to your practice’s long-term success.
Managing a dental practice's online reputation comes with its own set of challenges. From handling negative reviews to protecting patient privacy and competing with local practices, dentists face multiple hurdles in maintaining a positive image online. Here’s a breakdown of some of the key challenges and how to address them effectively:
Handling Negative Reviews
Negative reviews can greatly impact a practice, with 94% of people being influenced by what they read online. Addressing negative reviews quickly and professionally helps minimize their impact. Patients are more likely to trust your practice if they see a thoughtful, empathetic response. For example, acknowledging a patient’s frustration, apologizing, and explaining any steps taken to improve can show potential patients that you value feedback and are committed to quality care.
Encouraging further discussion offline is also beneficial. This can prevent specific issues from being aired publicly and shows your dedication to patient satisfaction.
Ensuring Patient Privacy
Patient privacy is crucial, especially in the dental industry where HIPAA regulations must be strictly followed. Properly handling patient information online builds trust and credibility. Any inadvertent disclosure could damage your reputation, so maintaining strict policies around patient data shared online is essential.
By prioritizing confidentiality, your practice demonstrates its commitment to both legal compliance and patient trust.
Competing with Local Practices
Visibility in local search results is vital for standing out among competitors. Appearing prominently online is essential to attract local patients. Optimizing your practice’s online presence and encouraging positive reviews are key steps in strengthening your reputation and drawing in new patients.
These challenges, when managed proactively, can help your practice establish a strong and trustworthy online presence, enhancing your appeal to both current and potential patients.
Building a strong online presence is essential for attracting and retaining patients, positioning your practice as a trusted source of dental information. A positive online reputation can differentiate your practice and draw more patients who value expert care and transparency. Here are some key strategies to help build your online presence:
Developing an Engaging Website
Your website should be visually appealing and reflect your practice’s values and commitment to patient care. A well-designed, mobile-responsive, and search engine-optimized site showcasing your services, team, and patient testimonials can enhance your reputation online and make it easier for patients to find you.
Utilizing Social Media Effectively
Social media allows you to connect with patients personally. Regular updates with engaging content, such as before-and-after photos, patient testimonials, and oral health tips, humanize your brand and showcase your expertise. Personalized responses to reviews on social platforms can also strengthen the connection with your patient community.
Optimizing Your Google Business Profile
An optimized Google Business Profile improves your local search visibility, making it easier for local patients to find your practice. Keeping this profile updated with accurate information, recent photos, and encouraging positive reviews helps potential patients see your dedication to quality care and a positive patient experience.
Positive online reviews build trust and confidence in your dental practice, helping attract more patients. Top-performing practices often have over 100 reviews, showing the importance of consistently gathering positive feedback. Here are a few proven strategies:
Simplify the Review Process
Make it easy for patients to leave reviews by automating the process. Automated review requests scheduled around appointment times are effective at capturing feedback while it’s fresh. Sending review requests through email or SMS shortly after appointments greatly increases the chances of receiving responses.
Providing clear instructions or even printed and digital resources can guide patients smoothly through the review process. Additionally, a mobile-friendly review page dedicated to your practice can further simplify the process, encouraging more positive feedback.
Use Follow-Up Communication
Following up with patients promptly after their appointment serves as a gentle reminder and increases the likelihood of a positive review. Open, friendly communication signals your commitment to patient satisfaction and can motivate patients to share their positive experiences.
By taking these steps, your practice can consistently build a stronger online reputation.
Responding to Reviews Professionally
Responding to patient reviews in a professional, timely manner shows your dedication to patient satisfaction and upholds your practice’s reputation. Here are key strategies for maintaining a polished and empathetic approach when addressing online feedback.
Timely Responses
Responding within 48 hours is essential to manage potential concerns and maintain a positive online presence. Prompt replies, especially to negative reviews, help address patient concerns with empathy and show your commitment to improving their experience. Whenever possible, offer to resolve issues privately to create a better outcome.
Assign a dedicated staff member to monitor and respond to reviews consistently. This ensures timely, professional handling of all feedback, helping to build patient trust and satisfaction.
Professional Tone
Maintaining a courteous, professional tone in responses is crucial for preserving your practice’s image. Avoid defensiveness and public arguments, even when responding to negative feedback. A respectful, empathetic response can build trust and credibility with patients.
A professional approach not only improves patient relations but also strengthens your practice’s reputation in the long term. By addressing reviews with empathy, you can turn even negative feedback into an opportunity to demonstrate your commitment to exceptional patient care.
Patient feedback is essential for identifying areas of improvement in your dental practice, allowing you to enhance patient care and satisfaction.
Identifying Common Issues
Monitoring patient reviews helps uncover recurring issues that may require operational changes. For example, if multiple reviews mention long wait times, it may indicate a need to streamline your appointment scheduling. Identifying these patterns through patient feedback can guide meaningful improvements in your practice.
Using Surveys for Detailed Insights
Surveys provide a way to gather in-depth insights on various aspects of your patients' experience, such as service quality and wait times. This information helps you understand patient perceptions and pinpoint specific areas to address, from service speed to quality of care. Regular surveys allow you to track performance over time, supporting continuous improvement and helping maintain a high standard of care.
Leveraging patient feedback effectively ensures that your practice continuously evolves to meet patient expectations, boosting overall satisfaction and loyalty.
When choosing dental reputation management software, it’s essential to consider features that simplify managing and monitoring online reviews. Here are key features that will enhance your practice’s online reputation.
Automated Review Requests
Automated review requests help dental practices gather patient feedback consistently, boosting their online reputation. By simplifying the review process, these automated requests make it easier for patients to leave feedback, leading to higher participation rates. For example, an automated system can send a review request via email or SMS after each appointment, encouraging patients to share their experience.
Automated follow-up reminders prompt satisfied patients to leave reviews, ensuring valuable feedback isn’t missed. Regularly collecting this feedback helps improve service quality and patient satisfaction, keeping your reviews fresh and positive.
Review Monitoring Tools
Review monitoring tools track patient reviews in real-time across multiple platforms, allowing you to manage your online reputation proactively. Immediate notifications for new reviews enable quick responses, which significantly boosts patient trust and satisfaction.
With reputation management software, you also gain insights through detailed analytics on patient sentiment and review trends. These insights help pinpoint areas for improvement and measure the success of your reputation management strategies, ensuring a continuously positive online presence for your dental practice.
Maintaining a positive online reputation is essential for enhancing your dental practice’s brand image. Here are some practical tips to ensure ongoing reputation management:
Regularly Update Online Listings
Your dental citations—such as the practice name, address, phone number, website, and hours of operation—should be accurate and up-to-date across online directories. Regularly reviewing these listings prevents outdated or incorrect information, which could lead to patient confusion and loss of trust. Major directories to monitor include Google, Yahoo, Bing, Apple Maps, Yelp, Healthgrades, and dental-specific directories. Consistent and accurate citations improve online visibility and make it easier for potential patients to find you.
Engage with the Patient Community
Engaging with your patient community is vital for building trust and strengthening your practice’s online reputation. Social media platforms offer a great way to connect with current and prospective patients, allowing you to share patient stories, dental tips, and community involvement. These interactions humanize your practice and foster patient loyalty. Encouraging positive reviews from satisfied patients can also enhance your online presence and attract new patients.
By actively participating in the patient community and responding to feedback, you demonstrate your commitment to providing quality care and improving the patient experience.
Dental reputation management is the key to controlling how your practice appears online, attracting new patients, and building lasting trust. In today’s world, potential patients rely on online reviews, directories, and ratings when choosing a dental provider. A strong online reputation—with authentic, positive patient feedback—often makes all the difference.
Firegang’s reputation management service empowers your practice by gathering and promoting patient reviews, encouraging satisfied patients to share their experiences, and swiftly addressing any negative comments. We ensure your contact information is consistent across key platforms like Google Maps, social media, and search engines, so new patients can easily find you. With Firegang’s expertise, your practice can take charge of its online presence, boosting patient satisfaction and fostering trust with current and future patients alike.
For simplified review monitoring, we can make suggestions on using reputation management tools that let you view and manage reviews from multiple platforms—such as Google, Yelp, and Facebook—all in one convenient dashboard. This type of all-in-one monitoring tool saves time and ensures that no feedback goes unnoticed.
With this streamlined approach, managing feedback becomes easier and more efficient for your team. Firegang also assists with crafting thoughtful responses to negative reviews, turning them into opportunities to demonstrate your commitment to patient satisfaction and open communication.