Statistically, dental professionals are very hands-on and particular about how their businesses are run. So if you are currently working with a dental marketing company or you’re about to hire one, it’s a very good bet that you’ve done plenty of homework up to this point. You’ve checked the company’s track record, analyzed their processes and made your decision based on hard-nosed science – but did you check to see if the company is certified?

Just as you would never hire an unlicensed contractor to work on your house, you should never hire a dental marketing company without first checking to see if they have at least one Google certified professional working for them. Because, in a way, your online presence a structure just like your house. It’s an online ‘infrastructure’ that requires a certified professional to build and maintain. Google certification will ensure that you’ve hired the right dental marketing professionals for the job.

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What is Google Certification?

To be Google certified means that the dental marketing agency in question has passed a strict set of criteria in order provide and administer some of Google’s top marketing products, such as Adwords, the search giant’s online advertising platform.

How Does a Company Become Google Certified?

In order to become Google certified, a dental marketing agency must first pass a timed Fundamentals exam and an Advanced Search or Advanced Display exam. The questions range from Adwords terminology to advanced best-practices strategies that are designed to save business owners (and dental professionals) time and money.

How is Google Certification Beneficial to Dental Professionals?

A Google certified digital marketing professional is more likely to help you find success. Here are five good reasons why.

 1. Trusted by Google
Just like the contractor working on your house is trusted by his or her licensing board, Google is the official licensing board in question here. And when a dental marketing company is certified, that means it has the thumbs-up from the Big G to offer its products in the most effective ways possible.

2. Proves Legitimacy
 Google certification cannot be faked. An agency may be able to claim that they are certified, but unless you can find their name by searching on https://www.google.com/partners/, they’re not actually certified or partnered with Google.

3. Proper & Ongoing Training
When an agency is certified, that spells very good news for dental professionals such as yourself. Being accredited means that the marketers in question have already received top-notch training by Google. To keep their accreditation, the dental marketers will need to keep up with the latest and most advanced changes online. This can only mean good things for your dental practice.

4. High Quality Services…
Google Ads is the world’s most popular advertising platform for a good reason: it works; and a Google certified Adwords professional will know how to create the most patient-attracting ads while using your marketing budget in the most efficient ways possible. Once unleashed, your Google ads will work like this: Someone searches Google for ‘Dentist in my area’ and your ads show up right on the person’s screen. There is no better way to reach out and grab the attention of prospects and patients in your city, neighborhood or town.

5. …That Save You Time, Money & Frustration!
A Google certified professional is less likely to commit expensive mistakes. When you hire a company that is certified by Google, you know you’re getting the most advanced, efficient and effective services that can be found online. Plus, you won’t have to go through the trouble of firing the company you hired erroneously in order to hire Google certified partners who are qualified to market your business.

Hiring a dental marketing agency is a big decision to make and it should never be taken lightly. In addition to doing your homework and selecting the best marketing company for the job, check for Google certification to give your dental practice an edge online.