Firegang’s 3-Part Integrated Marketing Model
Our primary goal at Firegang is to help you create a dental practice that is truly remarkable and rewarding to you. That’s why “Remarkable & Rewarding” is at the heart of our model.
Whatever those two words mean to you, we’ll create a tailored growth strategy to help get you there.
There are 3 primary levers in our growth strategy that can help you create the exponential growth needed to fulfill your vision: Differentiation, Visibility, and Conversion.
All of our growth strategies begin with crafting your core marketing message. This process allows us to uncover what makes you and your practice tangibly unique, and why your ideal patient would choose you over all the other doctors in your area. Our goal is to move you away from an ambiguous commodity and turn you into the desirable 1st choice for your ideal patient in your market.
If any of the following resonates with you, it’s time to rework your core marketing message:
- You get a lot of price shoppers or low-quality leads who are just looking for a deal.
- You feel the only thing you can compete on is price.
- You don’t see many (or any) of the patients you’d like to be treating.
Once we’ve identified your core marketing message, and how to communicate what makes you truly unique within your marketplace, it’s time to focus on your…
Obscurity is the death of any business, and a dental practice is no exception. However, you don’t want to just be visible; you must show up everywhere with the right message. This is why differentiation comes first. Once we’ve nailed down your key points of differentiation, we focus on moving you away from obscurity and help you to become highly seen & noticed online in your local market. We do this through a combination of online advertising and Google rankings.
Showing up everywhere with a great message will equip you and your practice with a solid marketing foundation, but in order to drive revenue up, we also help you focus on…
Our goal is to eliminate any randomness in your conversion and become highly deliberate in decision-making. Marketing without tracking is about as effective as throwing darts at a dartboard and hoping to hit the bullseye. Maybe you hit it once in a while, but you’re far more likely to miss. Conversion-focused marketing is the backbone of a rock-solid growth strategy.
If any of the following resonates, you likely have a conversion issue in your current strategy:
- You’ve spent thousands of dollars on Google or Facebook ads with a negative ROI.
- Your new patient numbers have grown in the last year, but your revenue and/or collections are
stagnant. - You’ve used several different marketing companies over the last few years, yet all have had the same
level of mediocre results. - If you were asked “What isn’t working with your growth strategy right now?”, you wouldn’t have a way
to find the answer.
We have been working with Firegang now for over two years and I must say that their presence has made such a difference in my practice. They have really helped me focus on practice growth and the results have been phenomenal. They are very transparent, accessible and most importantly very responsive. Overall, they provide quality service in an otherwise very uncertain area of business. Thank you Firegang.
Dr. William Ma, Everlasting Smiles
Firegang's Full List of Capabilities
To help you create a truly remarkable and rewarding practice, we will develop and execute on a tailored marketing strategy utilizing a combination of the following:
Design
Brand Development
Website Design and Copywriting
Photo & Video Media Packages
Promotion
Google & Facebook Ad Management
Full Service Social Media Management
Blog Development
Development
Conversion-Optimized Website Development
Website Hosting & Support
SEO (Onsite Search Engine Optimization)
Local SEO (Google Maps Optimization)
Reputation Management Software & Training
Growth
Deep Level Reporting
Call Tracking & Call Auditing
1:1 Client Success Management & Support
Prescribed Call Coaching Programs
Operations Consulting