Google Ads and Pay Per Click (PPC) have become very reliable forms of advertising, and a good number of dental practices can attest to how effective they can be. They have their pros and cons, just like everything else, but they work like magic more often than not. If your PPC hasn’t been going according to plan, there is probably one or a few things you aren’t doing right. Here are a few reasons why your PPC could fail. See more here.

Improper Keyword Management

Ad clicks are all about using the right keywords and eliminating the wrong ones. The Google algorithm can be very sensitive, and you need to ensure you nail the keywords because if your ads keep showing up with the wrong keywords, you’re just wasting money. See here for information about SEO Tips & Tricks for Your Dental Practice.

Your Website Isn’t Mobile Friendly

A good percentage of internet users are using their smartphones to access the web. This means that if your website has not been designed to be accessible via mobile devices, you are losing a large majority of your target audience.

Your Landing Pages Are Not PPC Specific

You need to ensure your landing pages appeal to the people you target. Also, make sure that your site looks trustworthy because many people are afraid of internet viruses and computer hacks.

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